Funding to edtech startups from venture capital firms has grown 503% over the past five years, according to CB insights. In total, the edtech market will receive about $2 billion in venture funding this year. As in any other field, edtech entrepreneurs are interested in addressing critical issues in education while building a sustainable business. To date, new edtech products and services have impacted some of these issues, but incorporating research from cognitive science offers edtech companies the opportunity to increase their impact.
In the last 20 years, scientific understanding of human learning and memory has significantly advanced. Research in psychology and neuroscience has identified specific techniques that can help students encode, store and retrieve information; this research is just beginning to inform the work of edtech entrepreneurs. There are a handful of learning technologies that are currently on the market that incorporate principles of cognitive science to support student achievement across multiple measures of learning efficacy, including knowledge creation, subject mastery, memory duration and study time reduction. However, there is also significant noise in the edtech market from companies who claim to be “science-based,” but whose products/services do not effectively use research-based strategies or tools.
Sourced through Scoop.it from: www.forbes.com