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Affectiva’s emotion-sensing technology now helps game developers personalize games to the player’s mood.

Affectiva, an MIT Media Lab spin-off that creates technology that recognizes people’s emotions by analyzing subtle facial movements, has created a plugin that game developers can integrate into their games to make them more emotion-aware. This marks Affectiva’s first foray into the gaming space; the technology is also used in other industries better understand how people react to advertising and political polling, among other things. The plugin will be available on Unity, a game development platform used by over 4.5 million developers. In practice, it means that video games can now read a player’s face through a standard webcam.

“Most games have emotions as a core part of the experience,” says Rana el Kaliouby, Affectiva’s cofounder and chief science officer. “We’ve made it possible to easily build an emotional response into the game dynamic.”

Sourced through Scoop.it from: www.fastcompany.com

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