The University of Washington Tacoma is hoping to improve retention with a daily support message sent to each student’s mobile device.
Retention and student success have long been among the biggest issues facing institutions of higher education, but a new generation of students is complicating matters. “There has been a change in who goes to college,” according to Colleen Carmean, assistant chancellor for academic technologies at the University of Washington Tacoma. “We think of the traditional student as the person right out of high school; but now the demographic is across the board. What in the past was a small percentage of students returning to college is now the majority. We are a nation going to college, as people realize they need a college degree in order to have a more successful life.”
Personalisation through targeted scaffolding of effective behaviours.